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Customer Service

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Privacy Policy

Privacy Policy

We are committed to protecting and respecting the privacy of all visitors and users of 1stKidsWholesale. We believe that:

• Data protection and privacy is a human right

• We have a duty of care towards you, our user

• We will not keep data more than which is absolutely necessary

• We will never rent or sell your personal information

• We dislike spam as much as you!

What information do we collect and why?

Tracking site visits

Like most websites, we use Google Analytics (GA) to see and understand how you interact with our website.

Although GA keeps track of your data, such as location, device, cookies, and operation system, we are not privy to this information. We consider Google to be a third party processor.

Sign up information

Information that you enter in this website includes registration, searches, orders, wish lists, or requesting further services. The information you give us may include, without limitation, your business details, name, address, email, telephone number, product and style interests, and transaction details.

These details are all stored on our website, which is built on Magento. You can see their privacy policy here. We do intend to change this system to a pseudonymous manner, meaning we will try to create an ID to link to your details in order to anonymise you further. However, this will be achieved in the future.

If you contact us through email, your messages will also be present in our servers.

Giving your information to third parties

The only people that will receive the information you give to us are logistics companies. They need your name, address, and sometimes contact details and your order’s packing list in order to deliver the goods to you.

We currently use the below companies. We consider them third party processors as well, and they all comply with the legislation we follow above. You can see the links to their GDPR privacy policy below.

Royal Mail – privacy policy here.

APC – privacy policy here.

Contact forms and emails

If you contact us through our contact form, found here, your information won’t be stored on the website, or to any third party processors. Instead, the information will be collated into an email, and sent over to us via Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by SSL, meaning email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. This is then decrypted by our local computers and devices. However, not all emails are this way, so it would be best to consider emails an insecure medium. Do not include personal or sensitive information within an email.

Using your personal information

Overall, we may use your personal information for:

• carrying out our obligations, contractual and other, including order processing and services;

• updating our marketing databases;

• allow you to participate in interactive features within our website, such as social media features;

• carrying out market research and analysis of 1stKidsWholesale’ performance, including the effectiveness of our advertising;

• notify you of any relevant changes to our goods, services and policies;

• improve the internal operations of our website, including troubleshooting, data analysis, testing and research;

• confirm your age and identity to prevent fraud;

• keeping this website safe and secure; complying with applicable law; enforce all our websites terms and agreements; or protect the rights, property or safety of 1stKidsWholesale, our customers or others.

Disclosing your personal information

Overall, we may disclose your personal information:

• to business partners, suppliers and other third parties as necessary for the performance of the contract, for example, delivery and payment purposes;

• in the event of 1stKidsWholesale buying or selling any business or assets to the relevant party;

• to protect our customers and this website from fraud or theft by passing on personal information required for identity checks to law enforcement agencies involved in fraud prevention and credit risk reduction. Please note that these third parties may retain a record of the information provided to them for this purpose;

• in order to comply with any legal obligations;

• in order to enforce or apply the terms and agreements in this website.

Storage and security of your personal information

The data we collect from you may be transferred to, stored at, and processed at destinations outside the European Economic Area (“EEA”). Staff operating outside the EEA may work for 1stKidsWholesale or one of the third parties we work with. They may be involved in activities such as the fulfilment of your order, processing your payment and support services.

We will take all reasonable steps to ensure security of your data in accordance with this Privacy Policy, including strict procedures and security features to try to prevent unauthorised access. However, internet transmission of data is not entirely secure so we cannot guarantee the absolute security of your data; any transmission is at your own risk.

1stKidsWholesale uses trusted third party payment processing services to process your payment. We do not store your credit/debit card information. If you elect to have your credit/debit card information saved on this website for future ease, this will be stored with our trusted third party payment processor.

All personal information is encrypted using secure socket layer software (“SSL”) via your registered account on this website. This technology prevents you from inadvertently revealing personal information using an unsecure connection. This website is certified with an SSL certificate, which verifies that this website is secure.

Data Controller

1stKidsWholesale, a private UK company is the data controller of this website.

Unit 13 Manchester Way



RM10 8PN

United Kingdom

Site Security

Our website is as secure as we can make it, with up-to-date security features. The website uses 128-bit SSL (Secure Sockets Layer) encryption technology which is the most advanced level of security that is currently available for online purchasing. When you are in a secure area of the website, such as the checkout screens, you should see a solid padlock in your browser status bar to indicate that the encryption is taking place.

Privacy Promise

We treat your personal data in the same way we would want our own data treated – so we are absolutely committed to ensuring your details are kept confidential, and only used to provide you with outstanding customer service.

We promise never to sell your personal details to any company, and unless specifically authorised by you to do so, we will never pass your details to third-party companies for mailing or marketing purposes outside of our website.

When you make a purchase from us we need to collect some personal information from you. Your information is held on secure servers and we fully complies with the obligations required of the General Data Protection Regulations (GDPR) and current consumer legislation.

If You Contact Us

When you contact us, or we contact you or you take part in promotions, we may collect:

Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media

Details of the emails and other digital communications we send to you that you open, including any links in them that you click on

Your feedback and contributions to customer surveys and questionnaires

Email Marketing Services

From time to time, we may email you with offers and updates on our products and services. These emails may be personalised to contain your name for promotional reasons. We use some third-party institutions to perform services on our behalf, including the handling, processing and fulfilment of your order. They receive only the information required to do this and all such institutions are under strict contractual obligations to keep your personal information secure and private.


We try to ensure our mailings are relevant and contain offers that interest you, but should you no longer wish to hear from us, click the link at the bottom of one of our emails to update your account preferences. The process to unsubscribe your email may take up to five working days.

Legislation we follow

Our privacy policy is designed to comply with the following national and international legislation:

UK Data Protection Act 1988 (DPA)

EU General Data Protection Regulation 2018 (GDPR)

Information from children

1stKidsWholesale is committed to preserving all the privacy of the visitors of this website, including children. This website does not knowingly collect information about children, or sell products to children. If you are under the age of 16, you are not permitted to use or submit information to this website.

Data Breaches

We will report any unlawful breaches of data to all relevant authorities within 72 hours of the breach if it seems as though any personal data stored in an identifiable manner has been stolen.


We recognise how important it is to keep your personal information safe and secure. This Privacy Policy explains what personal information we collect.

We are totally committed to ensuring that your online shopping experience is completely private and when you give us your name, address, credit card, contact details, or any other personal details we promise to keep them safe and secure and with the exception of that outlined in this policy, we promise never to share them with anyone outside of our website.

Cookie Policy

Cookies are tiny text files stored on your computer when you visit certain web pages, which we use to keep track of what you have in your basket and remember you when you return to our website.

To utilise all the online shopping and personalised features of our website, your computer, tablet or mobile phone will need cookies enabling, as we can only provide you with certain personalised features of this website by using them.

Our cookies don’t store sensitive information such as your name, address or payment details: they simply hold the ‘Key’ so that once you’re signed in, is associated with this information.
We're giving you this information as part of our programme to both comply with legislation, and to ensure we're honest and transparent about your privacy when using our website. We know you'd expect nothing less from us – we will always endeavour to treat your information as if it were our own.

If you’d like to learn more about cookies in general and how to manage them, If you’d like to opt out of cookies, please go to the Network Advertising Initiative website. 
Please note that we’re not responsible for the content of external websites.

Link to these pages 
Network Advertising Initiative Websites:!/

What We Collect

Title, first name and surname

Contact information including telephone number and email address

Geographical information – your address and postcode and IP address

Information about your online purchases from us (for example, what you have bought, when and where you bought it and how you paid for it)

Information about your online browsing behaviour and information about when you click on one of our adverts

Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

How We Use Your Data

We require this data to understand your needs and provide you with an excellent service, but also:

Placing, processing and dispatching your order(s)

Internal record keeping

Analysing demographic and geographical location data via Google Analytics using cookies

Providing you with website sharing services and social network connectors

We may use the information to improve our products and services

We may periodically send promotional emails about new products & special offers

From time to time, we may also use your information to contact you for market research purposes

We may use the information to customise the website according to your interests and to present you with advertisements about our products and services when you visit other websites, and to present you with advertisements about our products and services when you visit other websites. It is possible that personal information you provide to us may be transferred to, and processed in, a destination outside the European Economic Area ("EEA"). We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy

We may use information to manage and improve our day-to-day operations

Phishing Emails and Calls

Phishing is the process of gaining someone’s personal data illegitimately. This is often done by email and telephone, with the phisher claiming to be from an official or legitimate source. 
Never share your personal information with someone claiming to be from us. If we need to legitimately contact you regarding your payment method or delivery (for example), we will ask you to call. If you believe someone is attempting to deceive you into passing your personal data over, please let us know as soon as possible. 

If you would like to learn more about phishing, please see the Action Fraud website.


Contact us at [email protected] if you have any other questions or comments.

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